Commercial Videography :: Iron-A-Way Ironing Centers

February 08, 2021  •  Leave a Comment

Behind the scenes of Iron-A-Way commerical video shootBehind the Scenes This latest, and on-going, project for Iron-A-Way has thrown me into the deep end of commercial video production. I have loved every moment of it, but I have been learning on the fly. Prior to this, my experience was wedding cinematography, which is very sequential in nature. I film "A" event, then "B", then "C". With this project however, I filmed "C", then "A", then "B". Due to this non-sequential filming, keeping track of details to ensure the final video edited in "A", 'B", and "C" sequence makes sense and flows together continuously, was a new challenge. It required storyboarding and the development of a shot list. 

Allow me take a moment to introduce Iron-A-Way. Perhaps this is where I should have started. They have designed a line of ironing systems for the home that provides an organized solution that coordinates with any home's decor. Each unit offers a unique combination of convenience and price point. Their fully loaded model offers integrated premium electrical features and an adjustable height swivel board allowing user to find the best ergonomics while ironing. The most economical model strips away all of the premium features and provides a sleek modern method to stow your ironing board and have it available at any moment without the trouble of digging out your board from some closet. Between these two extremes are a slew of models matching everyone's unique need.

This particular project was especially enjoyable because it was the first project that allowed me to team up with my wife. She has quickly discovered just how much work it is to be a model of a commercial project. It's not as much of a cake walk she originally thought of it as. It was great experience and one we are excited to have in our portfolio of experience.

Make sure to check out our Iron-A-Way's pages on Amazon and Wayfair listed below. 

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Amazon
https://www.amazon.com/stores/Iron-A-Way/page/F421B85D-1D3F-4DA5-BF22-17BEADE2B6CC?ref_=ast_bln

Wayfair
https://www.wayfair.com/brand/bnd/iron-a-way-llc-b2087.html?rtype=7&redir=Iron-A-Way
 


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